The screenshot’s from Serve.gov, a U.S State website that encourages community service and volunteer work. Ever since the Obama administration took office at the beginning of the year, the White House has embraced online social interaction, using tools like YouTube, Facebook and Twitter to facilitate a two-way flow between Government and civil society. Web 2.0, which is the collective term for new age tools of online interaction, was instrumental in Obama’s successful presidential campaign, and his office was quick to realize its importance in governance as well.
Compare this to the situation in India, where online interaction in the administrative sphere is viewed with great suspicion. Ministry websites are archaic relics, often providing outdated information, with little avenue to obtain feedback and viewer response. The functioning of the bureaucracy is veiled from public glare, with direct Government orders in certain cases (for Foreign Service officers) against using social networking tools in office. There’s no wonder then, why the Right To Information Act has been so successful, as it provided a much-needed gateway to information that had been hitherto been unavailable.
Instead, a case may be made out for the State to employ tools of Web 2.0 , which is not only an espousal of the democratic cause, but minimizes the burden on the RTI. As it stands now, the Act of 2005 mandates an RTI Link in websites of all public organizations/institutions. If such information were to be provided using modes of online interaction, tensions would be eased and would also foster a sense of participation amongst citizens.
A number of arguments may be pre-empted against employing such modes of interaction. The most important one is with regard to the user base that uses Web 2.0. Admittedly, it is not a priority for the rural citizenry, and is rapidly burgeoning primarily amongst the urban middle and upper classes. Yet, social networking only augments e-literacy – basic e-literacy programmes employed in several Indian states have been found to be hugely successful. Thus, addressing the problem from the spectrum of necessity is bound to yield results.
What do I mean by this? For the urban classes, online interaction is aimed more towards the end of social and business networking, and an increasing need to stay connected for personal and professional reasons. For rural India, concerns lie elsewhere, in economic sustenance and a constant source of livelihood. At the same time, the latter constitutes our biggest electoral base, and it is important that informed decisions are taken in exercising franchise. Thus, it is the rural segments that stand to benefit from Govt-initiatives that promote a two-way flow of information online.
In addition, the advantages in building on extant social welfare measures are many if Web 2.0 is employed. Lets take the instance of using Twitter for an NREGA social audit. Twitter can be effectively employed to publicize the aims and agenda of the social audit (not just to villages, but also in cities and towns), the minutes of the social audit meeting and conclusions from it, and thereby bring larger public participation into the process. True, it requires villages near and remote to have steady internet connections and proper training (through e-literacy programmes) – but it is a heady investment and can reap significant benefits. Twitter is just one example – even Facebook can, say, be used in scheduling a public gathering for an RTI meet or a social audit and to create campaign groups in rural environs as well. YouTube could be a forum to create channels and upload videos of these social audits and meetings. If outsourcing businesses to rural india is the new trend (see a NY Times article on the same), LinkedIn can be used as a potential employee database, without involving middlemen.
Its easy to dismiss the idea as far-fetched, purely because it needs strategic planning and considerable investment. But at a time, when ‘headless’ rural-to-urban migration is the norm, generating innumerable slums and acute living conditions for the poor, online connectivity can go a long way in measuring the public pulse – consequently, improving governance and ameliorating torrid conditions of livelihood.
Apologies for this delayed post. However, quite fortunately, the last Part of this three-pronged series coincides with two seminal events/publications.


